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How to prepare your optimal application dossier

A convincing dossier is the key to making a first impression. Here you will learn how to professionally design your CV and cover letter, avoid common mistakes, and correctly make use of modern market trends.

What a complete application includes
and what matters

An application is more than just a CV and a cover letter – it is your personal business card. Recruiters decide within a few seconds whether your dossier is convincing. Therefore, clear structures, relevant content and a professional presentation are essential.
Below you will find practical tips on how to optimise your documents.

The cover letter - 
Presenting your motivation clearly and convincingly

The cover letter or motivation letter is a central component of your application dossier. It is your opportunity to show why you are the right person for the position. It is not about repeating your CV, but about explaining your motivation, your suitability for the role, and the added value you bring to the company.

What belongs in the cover letter?
Key elements and examples

Your motivation to work for this company

Why are you applying for this position and at this company?

Example: “The position as project manager particularly appeals to me because I would like to contribute my experience in agile project management and drive innovations forward.”

Successful projects or other success stories

Have you contributed to the essential success of a project? Mention it.

Example: “By introducing a new CRM system in our Customer Service department, I was able to increase customer satisfaction by 15%. compared to the previous year”

Your suitability for the vacancy you applied for

Which competences and experiences do you bring?

Example: “In my previous role, I successfully implemented complex IT projects whilst consistently meeting budget and timeline requirements.”

Your expertise to underline the benefit for the company

What do you want to achieve and how can you contribute?

Example: “I would like to actively help shape your company’s digitalisation strategy and contribute my expertise in process optimisation.”

Your personal qualities to demonstrate your fit for the team

Who are you and what characterises you as a person?

Example: “As a committed and solution‑oriented personality, I place great value on teamwork and open communication. Taking responsibility is just as important to me as the willingness to learn new things.”

A group is reviewing a CV.

The most common questions
about the motivation letter

Do I always need a cover letter?
Yes, in Switzerland a cover letter is still common and expected, even if it may be short and concise. Nevertheless, it is important to always check the job description. In case of doubt, always prepare a cover letter.

How does the cover letter differ from the CV?
The CV shows your facts and career stages. The motivation letter shows your motivation for the position and your personality. It complements the CV, but does not repeat it.

How long should the cover letter be?
A maximum of one page. Divide it into introduction (motivation), main part (fit for the role, achievements, competencies) and conclusion (outlook and willingness to attend an interview).

The CV - 
Clear, concise and professional summary of your career path

The CV is the most important document in your application. Hiring managers decide within a few seconds whether your profile is relevant. Therefore, clear structure, relevant content and a well‑organised presentation are essential.

Key features of a good CV
to consider when designing it

Clear structure
A structured CV makes it easier to quickly find your way around. Begin with your personal details, followed by a short profile, professional experience, education, additional qualifications and language skills. Use clear headings to make it easy for the reader.
Short profile

The short profile is your pitch within the CV. In three to four sentences, you summarise your professional focus, key competencies and special strengths. It should be concise and immediately convey why you are a suitable candidate for the desired position.

Achievements instead of just tasks
Do not list only responsibilities, but show concrete results. Measurable figures or percentages make your accomplishments tangible and convincing. This helps you stand out from applications that only describe standard tasks.
ATS optimisation
Many companies use applicant tracking systems (ATS) that search for keywords. Therefore, use relevant keywords from the job advertisement to ensure your CV is not filtered out automatically. This helps your resume to stand out.
Design & readability
A professional layout is crucial for the first impression. Use a clear font, sufficient white space and avoid unnecessary graphic elements. The CV should be a maximum of two pages long and always be sent as a PDF, never as a Word document.
Up‑to‑date & complete
Check regularly whether your CV is up to date. All contact details must be correct and clearly visible, as well as your most recent career steps. Complete time information and full details are a must in order to appear professional.
A blonde woman is working on her laptop.

The most common questions
about the CV

How long can my CV be?
As a rule, a maximum of two pages. For very extensive experience, a third page may be justified, but two pages are preferred and should be adhered to whenever possible.

Should I include a photo?
In Switzerland, a professional application photo is common and popular, but not mandatory. Make sure the photo conveys a serious appearance and matches the role.

How do I adapt my CV to the desired position?
Highlight relevant experience and competencies that match the position and integrate key terms from the job advertisement so that automated application tools do not filter you out.

Certificates, diplomas and certificates - 
Your proof of qualification and experience

In addition to the CV and cover letter, proof of your qualifications is essential. They document your education, professional experience and additional competencies, and they create trust among hiring managers.

Employment references

Include current and relevant employment references that confirm your achievements and responsibilities.
Proof of education
All diplomas and academic degrees should be included, including graduation dates and the institution.
Certificates
Language certificates, continuing education or specialist courses are a plus and demonstrate your willingness to develop.
Format and quality
Use clean PDF documents that are easy to read and not unnecessarily compressed. No files in image format (JPG/PNG).
Relevance
Limit yourself to documents that are important for the position you are applying for. Quality before quantity.
Organisation

Combine several documents into one file to make uploading easier and to ensure clarity. Only split them when needed.

Typical mistakes in the application process
and how to avoid them

Many applications fail due to avoidable details. An unsuitable cover letter, missing documents or an unprofessional online profile can negatively influence the first impression. With these tips, you can ensure that your application is convincing overall.

Flaws in your dossier
that can lead to your application being rejected

Copy‑paste cover letters: Do not use standard texts for all applications. Tailor your cover letter individually for each position.

Unprofessional social media profiles: Check your public profiles for professionalism. Employers often look them up.

Inconsistent information: Ensure that dates in your CV, cover letter and online profiles match.

Incorrect file formats: Upload your documents as PDF files and make sure they are correctly labelled.

Overly long documents: Stick to the recommended lengths. Cover letter max. one page, CV two pages.

Lack of up‑to‑dateness: Outdated contact details or old job titles appear unprofessional. Update your dossier regularly.

Modern application trends
as well as tips and tricks

The working world is constantly evolving, and with it the expectations placed on applications. Those who know current trends and take them into account stand out from the crowd.
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This is how you increase your visibility
with recruiters

Skills‑first instead of titles: Companies are increasingly focusing on skills and practical experience, not just on job titles. Emphasise your competencies clearly and in a way that is easy to understand.
AI as support: Tools can help optimise texts, but authenticity remains crucial. Avoid generic AI formulations.
Digital professionalism: A well‑maintained LinkedIn profile is today almost as important as the CV. Pay attention to consistency and up‑to‑dateness.
Use job alerts: Automated notifications save time and increase the chance of quickly responding to suitable job opportunities.
Individual applications: Standard cover letters are losing effectiveness. Every application should be tailored to the specific position and the specific company.
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Your source for further helpful tips
in the application process

Our recommendations reliably support you with all topics related to applications and careers. Discover practical tips that help you prepare optimally, from the very first step to the job interview. The best part: You have access at any time, whether in the office, on the go or shortly before an important appointment. Our content is available exactly when you need it.