Expert SEO & Web Analytics (m/f/d)
Responsibilities
- Collaborate closely with the ECR Global web and social media teams to create and implement web analytics strategy across all ECR global web properties and social channels
- Gather and refine business requirements from main business stakeholders:
- - ECR Global web and social media team managing global brand websites
- - ECR Refinity team managing Refinity platform (future scope)
- - ECR E-Commerce team managing online body shop mall (future scope)
- Convert business requirements into tagging strategy
- Collaborate with ECR web agencies to implement tagging strategy and audit result for accuracy
- Configure dashboards and reports to provide business insights to stakeholders
- Collaborate with Customer Intelligence team to apply Piano Analytics as well as other Web Analytics standards to tagging and reporting
- Collect performance data from web and social media platforms, conduct research and root cause analyses of data trends
- Provide recommendations for improvement from creative, UI/UX, and technical perspectives to optimize website and social media performance
- Provide on-going evaluation of the impact of implemented changes on web and social media performance to assess the effectiveness of recommended improvements
- Partner with business stakeholders to set and monitor realistic KPIs for web agencies
- Design and implement reports, dashboards, and conversion funnels for overall digital channels and specific global campaigns
- Deliver insights through clear and compelling visualizations of data trends and insights
- Perform both technical and content SEO across ECR digital channels with priority given to ECR brand websites and social media
- Technical SEO: work closely with ECR website agency to ensure brand websites are optimized for search engines (primarily Google)
- Content SEO: work closely with digital content creators for global campaigns and other marketing/ communications content to ensure content is optimized for search engines (primarily Google)
- Gather SEO performance data to assess the current state of content
- Provide improvement recommendations from both creative and technical standpoints
- Follow up on implementation of recommendations and ensure the quality and consistency of changes
- Evaluate the impact of implemented changes on website performance
- Report to business stakeholders on SEO performance and ongoing optimization efforts
- Create clear and compelling visualizations of data trends and outcomes
- Stay up to date with industry trends and emerging technologies
Profile
- Bachelor’s degree
- Knowledge of Piano and Google Analytics, and specific application of these tools for both publicly accessible digital channels (brand web sites) as well as for internal platforms with JavaScript/ Angular functionality
- 3–5 years of experience in Data Analytics & SEO
- Proven experience with SEO tools and tracking methodologies
- Demonstrated experience with data visualization tools and frameworks
- Skilled in visual storytelling and reporting
- Comfortable presenting visual insights to clients and internal stakeholders in English
Benefits
- Prospect of follow-up projects
- Prospect of project extension
- Support in the ongoing project by our team
About Hays
IT is and always has been our core business that laid the foundation for Hays' success. We are the biggest privately owned IT recruitment agency in Germany and offer the best jobs for every career level – whether you are interested in vacancies in agile SMEs or international DAX groups. Hays masters the entire IT job spectrum, from support to software architecture or digitalisation – thanks to our broad portfolio, we have something for everyone. In the last decades, we were able to support numerous IT experts with choosing the right path for a successful career, positioning ourselves as their lifelong partner. Our highly specialised consultants can cater to your every wish and expectation and will prepare you for interviews and contract negotiations. Give it a try and learn what the market has to offer – our services are free of charge, non-binding and discreet! We look forward to hearing from you.
Staffing process for freelance specialists
- Analysis of qualifications
- Telephone or personal interview
- Contact with customers
- Contract with Hays
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1. Analysis of qualifications
We carry out a detailed analysis of your technical qualifications on the basis of your CV, your application documents and your profile.
Contact at Hays
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