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LinkedIn Recruiting
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LinkedIn Recruiting

Do you know exactly which person you need for a new position, and which education, qualifications and characteristics this person should have? If so, don’t wait around hoping for the perfect candidates to come to you. Become active yourself.  

What's the best way to do this? With LinkedIn recruiting. LinkedIn is the current "place to be" and the number one job and career network in the DACH region. This is where specialists from nearly every industry meet, engage in personal branding and initiate contact with each other. 

But LinkedIn is not just excellent for networking. The platform is a real treasure trove for HR employees for acquiring new specialists and managers. Are you familiar with all of the functions which LinkedIn has for recruitment?  

We'll show you which tools are available, and give you some valuable tips for LinkedIn recruiting. 

LinkedIn – the career network for national and international professionals 

LinkedIn is the oldest social network, and has accumulated a user base of more than 830 million people since it was established in 2002. 3.69 million of them live and work in Switzerland – a total of 18 million across the DACH area. 

More and more professionals all over the world use the platform, which can be regarded as the world's biggest business networking party. Networking, sharing knowledge, initiation of business, careers: These are the most important motivators for users worldwide. And because so many experts from practically every industry communicate with each other on LinkedIn, expand their networks and discuss current trends in their industries, LinkedIn has the best prerequisites for you as an HR employee. 

LinkedIn recruiting – how to find professionals 

LinkedIn provides various formats for boosting the communication with your own network for both users and companies and generating awareness for your own company brand.  

You quickly enter into communication with professionals by means of Active Sourcing in order to find out whether you can recruit them for your own company. Are you uncertain whether your desired candidate is currently willing to start a new job? Some users, who are actively looking for jobs, use the “OpenToWork” frame in their profile picture. You can score points here by taking a professional approach. 

Proceed in a strategic way in order to exploit the advantages of LinkedIn recruiting for your company. 

Your company profile is your online business card. This is where your followers can find out more about your company, the projects you are currently dealing with, who works for you and what your company values are. You should therefore devote special attention to your employer branding. 

 Create your company page on LinkedIn with the following information: 

  • Company name 

  • Company logo 

  • Meaningful header image 

  • Company size 

  • Industry 

  • Current information about your company 

  • Short and powerful slogan which explains what your company does 

Simply uploading an acceptable background photo on the company page will not be sufficient. You should therefore share information at regular intervals and make it available in a wide range of formats. Be it as an article, in a video or with impressive picture galleries: Show what your company has to offer, and create an attractive employer brand.  

Actively carry out networking, and integrate yourself in industry-related groups on LinkedIn. Commitment will increase your reach. 

Remember: Recruiting and employer branding go hand in hand. Present your company as being authentic, serious and modern to acquire qualified talents for yourself. 

Your company profile is your online business card. This is where your followers can find out more about your company, the projects you are currently dealing with, who works for you and what your company values are. You should therefore devote special attention to your employer branding. 

 Create your company page on LinkedIn with the following information: 

  • Company name 

  • Company logo 

  • Meaningful header image 

  • Company size 

  • Industry 

  • Current information about your company 

  • Short and powerful slogan which explains what your company does 

Simply uploading an acceptable background photo on the company page will not be sufficient. You should therefore share information at regular intervals and make it available in a wide range of formats. Be it as an article, in a video or with impressive picture galleries: Show what your company has to offer, and create an attractive employer brand.  

Actively carry out networking, and integrate yourself in industry-related groups on LinkedIn. Commitment will increase your reach. 

Remember: Recruiting and employer branding go hand in hand. Present your company as being authentic, serious and modern to acquire qualified talents for yourself. 


Place your job ads on LinkedIn directly. This will put you closer to potential applicants. They will be made aware of your vacancies more quickly, and can apply quickly and easily via LinkedIn. 

Your employees can help to generate awareness for your vacancies. You can add a “Hiring” frame to your profile picture via your own user profile. Your network will therefore be informed that you and your company are hiring.  

You can also carry out targeted advertising of your vacancy. For example, this will allows you to speak to financial experts or find engineering specialists. The LinkedIn campaign manager provides different formats for displaying your vacancies. Your adverts therefore appear in an exposed location in the job results or in small so-called spots (small round thumbnails) on the right-hand edge of your company page.  

Place your job ads on LinkedIn directly. This will put you closer to potential applicants. They will be made aware of your vacancies more quickly, and can apply quickly and easily via LinkedIn. 

Your employees can help to generate awareness for your vacancies. You can add a “Hiring” frame to your profile picture via your own user profile. Your network will therefore be informed that you and your company are hiring.  

You can also carry out targeted advertising of your vacancy. For example, this will allows you to speak to financial experts or find engineering specialists. The LinkedIn campaign manager provides different formats for displaying your vacancies. Your adverts therefore appear in an exposed location in the job results or in small so-called spots (small round thumbnails) on the right-hand edge of your company page.  


Let your own employees act as your brand ambassadors on LinkedIn. Because it is also the case with LinkedIn that: People are more personable and interesting than companies. And that which is posted by people has more reach.  

You should coordinate the contents thereof together with the marketing department so that your brand ambassadors represent your company in accordance with your requirements.  

You should jointly discuss:  

  • The strategy  

  • The formats  

  • An editorial plan for each brand ambassador 

Our tip: Encourage all of your employees to connect their personal profiles with your company profile. These are then linked directly to your company profile, and they can easily post company news themselves – giving your company profile more reach. 

Let your own employees act as your brand ambassadors on LinkedIn. Because it is also the case with LinkedIn that: People are more personable and interesting than companies. And that which is posted by people has more reach.  

You should coordinate the contents thereof together with the marketing department so that your brand ambassadors represent your company in accordance with your requirements.  

You should jointly discuss:  

  • The strategy  

  • The formats  

  • An editorial plan for each brand ambassador 

Our tip: Encourage all of your employees to connect their personal profiles with your company profile. These are then linked directly to your company profile, and they can easily post company news themselves – giving your company profile more reach. 


Successful LinkedIn recruiting particularly succeeds by using the extended search function. By filtering, you can easily find candidates who fulfil important search criteria. This includes: current job title, required qualifications, employer, work experience, company size or location. But you can also make a targeted search for qualifications or specific skills. Examine the profiles of suggested users carefully. If you use the billable ​“LinkedIn Recruiter tool , you can contact interested candidates directly via PM. The LinkedIn “Talent Insights” tool can also be valuable for your candidate search. This gives you an overview of the employment market, and you can find out where to find new talents, which skills are going to be required for your industry in the future, or what the competition's workforce structure looks like. 

Successful LinkedIn recruiting particularly succeeds by using the extended search function. By filtering, you can easily find candidates who fulfil important search criteria. This includes: current job title, required qualifications, employer, work experience, company size or location. But you can also make a targeted search for qualifications or specific skills. Examine the profiles of suggested users carefully. If you use the billable ​“LinkedIn Recruiter tool , you can contact interested candidates directly via PM. The LinkedIn “Talent Insights” tool can also be valuable for your candidate search. This gives you an overview of the employment market, and you can find out where to find new talents, which skills are going to be required for your industry in the future, or what the competition's workforce structure looks like. 


In the same way as LinkedIn filter function allows you to find employees, the employees can also find your company. It is advisable to use three hashtags which are popular in your industry and best describe your company so that you can be found by potential applicants. 

In the same way as LinkedIn filter function allows you to find employees, the employees can also find your company. It is advisable to use three hashtags which are popular in your industry and best describe your company so that you can be found by potential applicants. 


LinkedIn makes special reporting and monitoring functions available for your campaigns. You can get valuable information regarding your organic posts using LinkedIn Analytics. With these functions, you can find out which target groups your measures reach, and which contents your users interact with most.  

Analyse your posts and optimise your ​​social media recruiting measures in order to better inform your potential candidates on LinkedIn, inspire them and communicate with them.  

LinkedIn makes special reporting and monitoring functions available for your campaigns. You can get valuable information regarding your organic posts using LinkedIn Analytics. With these functions, you can find out which target groups your measures reach, and which contents your users interact with most.  

Analyse your posts and optimise your ​​social media recruiting measures in order to better inform your potential candidates on LinkedIn, inspire them and communicate with them.  


Your advantages in LinkedIn recruiting with the LinkedIn Recruiter tool 

LinkedIn Recruiter is the billable recruiting tool which helps you in your search for suitable specialists and managers. The comprehensive personnel management platform helps you to initiate contact and manage your data. 

There are also other advantages for your recruitment: 

  • Extended search filter for finding talent 

  • Increases the number of contact options  

  • Profiles can be shared directly 

  • Time is saved by means of mass messaging to multiple people simultaneously 

  • Check out which specialists and managers your employees are in contact with 

  • This is measurable using analysis tools  

Hays LinkedIn Recruiting

Your search is successful. What then? 

Have you received some applications for your vacancy as well as answers to your direct messages? If so, react quickly and inform applicants about the next stages of the ​​recruiting process.  

If your application process takes longer, you should remain in constant contact with your desired candidates. Show your appreciation and explain in a transparent way why the delay is occurring (e.g. because of holidays or the works council).  

Even if your social media activities have previously always been successful, continuously optimise your activities on LinkedIn – by asking for feedback from candidates. 

As well as the options that you have with LinkedIn Recruiting, we would be pleased to support you in your search for suitable specialists and managers and relieve the strain on your HR department. 

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